Rant of the Week

Elmer Gantry 2006

Larry Ross is a PR man.  He is a spin-master.  He is a man who makes a very good living selling his ability to manipulate and control the mass media..

If Larry Ross had been around in 33 AD, perhaps Jesus himself might have ended up as one of King Herod's top advisors, instead of on the cross.  Larry Ross might have pointed out that the comment about tearing down and rebuilding the temple in three days would not go over well.

And Jesus doesn't mean that the Pharisees are actually hypocrites.  He means that some Pharisees hold views which could lead to misunderstandings if not received within the correct context.

And if he hadn't been able to stop Christ from actually speaking those mistakes, he might at least have stepped in front of Jesus and declared to the crowd, "What the lord is saying is that, metaphorically, he hopes that all of us can renew our spirits after divesting ourselves of the residue of our sinful inclinations."

Reporter: Does your client claim to be the son of God?
Larry Ross:  I think that all Jews will be able to draw their own conclusion about who the messiah is once all the facts are in and the prophecies have been examined by qualified scribes and Pharisees.

Larry Ross has worked for Billy Graham and helped him straighten out the general public after tapes showed that he thought Jews were ruining the country.  I say he had to straighten out the general public, which had perhaps obtained the erroneous impression that Billy Graham had said something offensive.

The idea was not to admit that it was offensive and that Graham-- and Nixon-- had held racist beliefs.  No, no, no-- the correct idea is that Billy Graham, a long time ago, used unfortunate language to make comments he could not remember having made but which, taken in the correct context, and understood within the larger framework of Billy Graham's ministry, really shouldn't disturb anyone.  So I did nothing wrong, I don't admit I did anything wrong, but if you think I might have done something wrong, that's your problem.

Just as I am, without one plea.  No no no!  My client means that he approaches God as a humble man who may have made mistakes in the past but only wishes to devote himself now to end abusive sinfulness and it's tragic effects on individual salvation.

Mel Gibson hired Larry Ross to help market "The Passion".  He chose wisely.  Larry Ross had already had the distinguished opportunity to promote "Veggie Tales: The Movie" by getting Pastors to view it first, and then promote it within their congregations, before promoting to the general public and allowing movie reviewers to see it.  Veggie Tales.  Jesus Christ.  It doesn't matter which.

He had one clever idea.  He got Mel Gibson to record messages that could be send to Pastor's recording machines while they were likely to be out.  That way, a pastor could casually remark to a member of his congregation: "Yeah, got another message from Mel Gibson the other day.  Geez, the guy won't leave me alone.   Maybe I will show his film in church next week, just to get him off my back..."  That's Christian PR.

Ross has also worked for controversial evangelist/faith-healer  Benny Hinn and Promise Keepers and the makers of the film "Left Behind".  And his biggest star, Rick Warren, author of the "The Purpose-Driven Life".

When asked by a New York Times reporter if he had ever made a mistake, he couldn't think of any.  Of course, he also denied, at first, having provided Benny Hinn Ministries with the benefits of his expertise.

I'm not sure anybody really cares that some of our so-called religious leaders make use of modern, cutting-edge public relations techniques in getting their message out.  The argument would be that using the best methods to save souls for Jesus is a good thing. 

But then, how difficult is it to turn around and beseech our young people not to compromise with the values of "the world" but stand firm and true and faithful to the values of the gospel?  If the Christian values and Biblical principles are enough, why on earth would you need a spin doctor?  If you really believed they were-- you wouldn't.  You just wouldn't.  So if you tell young people not to surrender to the ways of the world while you're consulting your spin doctor, you are a hypocrite.

How credible is the gospel message itself, if we know that it is now being test-marketed? 

How credible is Graham when he responds to this documented exchange with Nixon with "I don't remember the conversation"?    Is it really possible?  Even if he has forgotten this particular conversation, is it possible he could have forgotten that he hated the Jews?  Or that he loved the status and the glory of visiting the White House?

 

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